We’ve talked about the importance of creating a segmented database and determining the “voice” of your different messages depending on the audience you are targeting. Now let’s discuss what is worth saying. This is probably the biggest challenge our clients face. What should we talk about? To help them answer that question, we’ve found that interviewing […]

Last week, we addressed the need for a segmented database. Once you have that, it’s time to determine your message. Before you start writing blog posts or sending out e-newsletters, you need to decide on the “voice” of your messages. Is it going to be very professional or more casual? Will you be speaking in […]

Last month, we had the privilege of presenting during CCAT’s webinar on “Using Technology and Effective Communications to Market your Business.” Although consistent communication is most often equated to business development, it is important for so much more. That’s especially true right now, during this time of uncertainty and rapid change. Your marketing communications aren’t […]

Utilizing state and federal resources to launch an export program is a great place to start. They provide excellent content on what to consider and how to choose your best export market. Below are links to two recent posts from the U.S. Department of Commerce. Export Planning Includes… – Short Video – outlines the key […]