CTmrg is committed to the success of CT Manufacturers. To help provide visibility to these companies, we will be highlighting manufacturers throughout the state starting with AMGRAPH Packaging. Company Name: AMGRAPH Packaging, Inc. AMGRAPH Packaging meets your flexible packaging needs by using the most advanced and environmentally friendly technology available. Exclusive use of water-based inks that lack […]
Helping Your Business Recover from a Pandemic.
Written by Sean McKirdy of Intrepid Advisors, LLC and Board Member of the CTmrg. The global pandemic resulting from the spread of the novel corona virus Covid-19 has taken a devastating toll on businesses around the world. In the United States there has been an unprecedented disruption to normal business activities along with unemployment rates […]
In an Online World, There’s Still Room for Print
Digital strategies have become the primary focus of many marketers in recent years. The bulk of business communications have moved online, with e-newsletters, social media posts, and other efforts focused on driving traffic to websites. This makes ROI easier to demonstrate because clicks can be tracked; however, there are some benefits to offline tactics that […]
Consistent Communication – Part IV
How to get the message out We’ve talked about how to formulate your message and how to keep it consistent while still targeting it to appeal to specific audiences. Now what? How do you get your message out to the people who need to hear it? Here are a few ideas: Website/Blog First of all, […]
Consistent Communication – Part III
We’ve talked about the importance of creating a segmented database and determining the “voice” of your different messages depending on the audience you are targeting. Now let’s discuss what is worth saying. This is probably the biggest challenge our clients face. What should we talk about? To help them answer that question, we’ve found that interviewing […]
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