“I need a new website” is a statement we often hear. While a website is one of your most important marketing tools, it is easy for your site to get lost in the vast sea of search results even if you offer a superior product or unique solution.
You might think the remedy to this problem is a new website to stand out amongst the crowd, but without strategic content and a marketing plan to take advantage of this tool, you and your business might find little to no success with a website rollout
Before you build any marketing tools, ask yourself…
Audience
- Who is your audience? (not just industry but roles in the company)
- What are the purchasing habits of your audience? (engineers vs purchasing)
- What is your message to them? (does it vary depending on the individual)
- What do you want them to do? (actions to take once they’ve received information)
Point of Differentiation
- What problem does your product or service solve? (case studies help people see how you can help them)
- What is your point of differentiation? (product, quality, delivery, customer service, etc.)
- Are there any other reasons to choose your company over another? (ex. one-stop-shop)
The answers to these questions will affect the way that you structure your website, providing useful information, the most effective navigation, and search engine optimization
While this might seem like a lot to take in, we can help you with these questions and set up a plan that will work now and in the future. Feel free to Contact Us about your business and how we can help you be even more profitable.
Note: It’s also important to have a strategic plan that drives all subsequent plans, but we’ll discuss this next time.