At CTmrg we’re always keeping our eyes open for programs that either make or save manufacturers money. One such program is the R&D Tax credit. Check out this interview with Jon Kaplan, Vice President of Business Development with Intrepid Advisors. In the video Jon discusses how companies can find an unlikely ally in the US […]
Giving Feedback; How To Be Honest Without Being Hurtful
Workforce is the topic of our post once again as it is critical to manufacturers. Leesa Schipani with Kardas Larson has shared the following post with us. The art of providing honest feedback without being hurtful is a critical skill for all managers. We spend a lot of time talking about recruiting employees but retention […]
Helping Your Business Recover from a Pandemic.
Written by Sean McKirdy of Intrepid Advisors, LLC and Board Member of the CTmrg. The global pandemic resulting from the spread of the novel corona virus Covid-19 has taken a devastating toll on businesses around the world. In the United States there has been an unprecedented disruption to normal business activities along with unemployment rates […]
In an Online World, There’s Still Room for Print
Digital strategies have become the primary focus of many marketers in recent years. The bulk of business communications have moved online, with e-newsletters, social media posts, and other efforts focused on driving traffic to websites. This makes ROI easier to demonstrate because clicks can be tracked; however, there are some benefits to offline tactics that […]
Consistent Communication – Part IV
How to get the message out We’ve talked about how to formulate your message and how to keep it consistent while still targeting it to appeal to specific audiences. Now what? How do you get your message out to the people who need to hear it? Here are a few ideas: Website/Blog First of all, […]
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