For U.S. manufacturers, September through November is the busiest time of year for trade show participation. The nation’s largest show, the International Manufacturing Technology Show (IMTS), kicks off the season September 12-17 in Chicago. Considered by many to be the Superbowl of U.S. manufacturing shows, IMTS runs every two years, but this year’s show will […]
Six Steps Manufacturers Can Take to Combat Inflation
In July, the National Association of Manufacturers (NAM) posted a webinar on its website titled “Smart Responses to Inflation and Volatility for Manufacturing Leaders.” A global management consulting company, Bain & Company, hosted the webinar at the end of June, and two of the company’s partners, Karen Harris and Jason Heinrich, presented. They analyzed the […]
Are You Hitting Your Target Audience?
It’s that time of year again. Time to review your database. It’s common knowledge that segmenting your email marketing lists results in higher open and click rates. According to a 2017 MailChimp report, click rates are 101% higher for emails sent to a segmented list versus a non-segmented list. The report was based on data […]
Is the Grass Greener on the Other Side? 4 Reasons to Stay in Touch.
Thanks to Leesa Schipani for sharing this post from her Kardas Larson website. Over the last 18 months employers have been struggling with the Great Resignation. An enormous movement has taken place as employees have left for seemingly greener grass. But many are learning that the grass isn’t greener on the other side, and some […]
Five Steps to Promoting a Culture of Safety
According to the National Safety Council, work injury costs in the U.S. totaled $171B in 2019. The number of lost work days totaled 105 million for that same year. We’re still waiting for 2020 and 2021 data, but it’s possible those numbers will be greater. Given the enormous financial impact, it’s no surprise that preventing […]
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