Digital strategies have become the primary focus of many marketers in recent years. The bulk of business communications have moved online, with e-newsletters, social media posts, and other efforts focused on driving traffic to websites. This makes ROI easier to demonstrate because clicks can be tracked; however, there are some benefits to offline tactics that […]

How to get the message out We’ve talked about how to formulate your message and how to keep it consistent while still targeting it to appeal to specific audiences. Now what? How do you get your message out to the people who need to hear it? Here are a few ideas: Website/Blog First of all, […]

We’ve talked about the importance of creating a segmented database and determining the “voice” of your different messages depending on the audience you are targeting. Now let’s discuss what is worth saying. This is probably the biggest challenge our clients face. What should we talk about? To help them answer that question, we’ve found that interviewing […]

Last week, we addressed the need for a segmented database. Once you have that, it’s time to determine your message. Before you start writing blog posts or sending out e-newsletters, you need to decide on the “voice” of your messages. Is it going to be very professional or more casual? Will you be speaking in […]