Marketing is not Selling A steering wheel and gas pedal are both necessary to operate a car but have different functions. The same can be said for marketing and sales. To operate a machine various pieces and parts are necessary; a machine will run smoothly if it has the proper maintenance and parts operating it. […]
Are You Hitting Your Target Audience?
It’s that time of year again. Time to review your database. It’s common knowledge that segmenting your email marketing lists results in higher open and click rates. According to a 2017 MailChimp report, click rates are 101% higher for emails sent to a segmented list versus a non-segmented list. The report was based on data […]
Is Business Development Keeping You Up at Night?
It’s not uncommon for business owners to lose sleep at night, especially those who run manufacturing companies. They’re juggling a hundred balls at once, and the omnipresent fear that they’ll inadvertently drop one can result in a lot of late-night anxiety. Some business owners push business development to the back burner while they address everything […]
Want Effective Lead Generation? Pick up the phone!
Cold calling is STILL the number one way to get your exact message to the right audience. With so many tools available to connect you with potential customers, you might think of the traditional cold call as a relic from the past—but the traditional cold call can be useful for growing your business if you […]
Sales Strategy Best Practices Can Keep You Ahead of the Competition
Do you follow sales strategy best practices to keep your sales team performing at top levels? Have you identified what these ideal practices are – for your industry, your competitive marketplace, and your organization? Do you understand the difference between a sales strategy, a strategic sales plan, and sales processes or tactics? For a better […]