Written by Sean McKirdy of Intrepid Advisors, LLC and Board Member of the CTmrg. The global pandemic resulting from the spread of the novel corona virus Covid-19 has taken a devastating toll on businesses around the world. In the United States there has been an unprecedented disruption to normal business activities along with unemployment rates […]
Not Back to Normal but Better than Normal
A recent article in the CT Mirror calls on education not only to help us recover from the pessimism and economic downturn related to COVID-19, but to actually lead us to a better place than where we were before. I found that interesting, because it addresses education beyond what is taught in the classroom or measured on standardized tests. The article talks […]
In an Online World, There’s Still Room for Print
Digital strategies have become the primary focus of many marketers in recent years. The bulk of business communications have moved online, with e-newsletters, social media posts, and other efforts focused on driving traffic to websites. This makes ROI easier to demonstrate because clicks can be tracked; however, there are some benefits to offline tactics that […]
Consistent Communication – Part IV
How to get the message out We’ve talked about how to formulate your message and how to keep it consistent while still targeting it to appeal to specific audiences. Now what? How do you get your message out to the people who need to hear it? Here are a few ideas: Website/Blog First of all, […]
5 Design Updates to Apply Before Employees Return to Work
Written by Jennifer Gaggion of Design Your Monday! and a member of the CTmrg Service Team. As times change, we must adjust and find ways to adapt, and this includes updates and redesigns in our places of work. With new safety guidelines being established, the office designs we are used to have become outdated. Certain […]
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