Many customers look for “Made in the USA” when sourcing materials—but is it really enough to just pop a flag on your website and call it a day? You should take the opportunity to explain what it means for your company to keep operations in this country—and why it matters. The new generation is globalized and interconnected, so they might not be as quick to embrace the concept. As they enter the workforce, it’s important to make it clear to them how “Made in the USA” makes the world better.
It may seem strange to tie domestic production to workforce development, but with the right messaging, it can go a long way. “Made in the USA” promises a commitment to the worker, community, and environment that no other label can boast.
Trusting that your company will stand up for their employees in times of trouble has been the narrative of the pandemic. Companies like Sirois Tool are aware of the toll the pandemic took on both employees and local businesses, so they made the effort to show employees how much they appreciated their hard work by creating the “Lunchtime Challenge.” They provided lunch for their employees while helping other local businesses at the same time, continuing the program for more than a year over the course of the pandemic.
Sustainability is another tagline that trends well with interested audiences. Are you just following a trend or are you genuinely interested in investing in the future?
Companies like AMGRAPH are taking recycling and sustainability to a new level. Their commitment to long-term solutions is clear and proudly stated on their website: “We will always find ways to use less product up front without sacrificing any of the quality our customers expect and deserve.”
These long-term investments and pride in your industry are exactly what “Made in the USA” stands for. Preferred Utilities celebrated their 100th year of business last year, and they were commended by then-mayor of Danbury, Mark Boughton, for their years of success. He applauded Preferred’s commitment “especially in addressing environmental needs … and its support of the Danbury community in … charitable donations to Danbury Hospital, the Danbury Music Center, St. Jude’s, New Pond Farm, and others.”
“Made in the USA” is a point of pride. It means that you are committed to giving back to the community, long-term sustainable practices, and investing for the future of the incoming workforce.